Table of Contents

FOREWORD 3

ARTS & ENTERTAINMENT 4

AUTOMOTIVE 7

COMPUTERS AND ELECTRONICS 10

EDUCATION, SCHOOLS AND TRAINING 13

FINANCIAL SERVICES 16

FOOD AND DINING 21

HEALTH AND MEDICINE 24

HOME AND GARDEN 29

INDUSTRY AND AGRICULTURE 32

LIVE EVENTS 35

MEDIA AND COMMUNICATIONS 40

REAL ESTATE 43

RETAIL 50

RELIGIOUS 55

TRAVEL 59

ABOUT THE AUTHOR 69

2

FOREWORD

This collection of original royalty-free scripts was created to assist advertising

agencies and creative production houses with the completion of their radio and

television advertisements. Each script within this document has been screened, adjudicated,

and approved by the marketing department at Voices.com, ensuring quality variety,

and most importantly, a readily available resource for advertisers,

organized alphabetically by industry.

These scripts were written by Voices.com and encompass the most

popular industries that advertise their products and services through radio

and television ads. Each script comes assembled with suggestions for

casting, performance direction, music, and sound effects to complement

the ad copy.

This collection of radio and television advertising scripts may serve as templates

for ad campaigns, voice-over demos, practice scripts, or for personal and developmental

use. With regard to the material, you are welcome to edit or change the names of

companies, products, and services to best reflect your message and better your clients.

3

ARTS & ENTERTAINMENT

4

Tetherwood Country Golf

Gender Male or Female

Length :30

Target Demographic Families with school aged children

Character / Narrator Friend, late twenties / early thirties

Vocal Direction Cheerful, athletic, neighborly, educator, anticipation

Suggested Music Natural, energetic, buoyant

Suggested Sound Effects Golf ball being tapped, sound of ball going in the hole,

child squealing in delight, cheering / congratulating.

Did you hear that? (SFX child squealing in delight) That’s the sound of setting a goal

and achieving it. Taking it slow, grasping the club gently and focusing in on the ball...

(anticipation builds) lining up the stroke, and... in it goes! (SFX child cheering / parent

congratulating) Treat your kids to some family fun and excitement while teaching them

the value of setting a goal and achieving it. Tetherwood Country Golf: it’s more than

just mini putt!

5

Nutcracker Ballet

Gender Male or Female

Length :30

Target Demographic Parents / Grandparents with young children, dancers

Character / Narrator Theatre Representative, Storyteller

Vocal Direction Cultured, rich, knowledgeable, warm

Suggested Music Tchaikovsky’s Nutcracker Suite, any movement

Suggested Sound Effects Music should be sufficient if from the Nutcracker Suite

Are visions of sugarplums dancing in your head? Then bring your family to Centennial

Hall this Christmas season to experience the splendor of Tchaikovsky’s holiday ballet,

“The Nutcracker”, featuring the talents of the Royal Dance Academy and the Symphony

Orchestra. Be entertained by the magic and power of this classic holiday ballet for one

night only, but keep the memories for a lifetime. For advance tickets, call 555-5555 to

arrange your seating now.

6

AUTOMOTIVE

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

7

Valley View Automotive

Gender Male or Female

Length :30

Target Demographic Men between twenty and forty years of age

Character / Narrator Announcer

Vocal Direction Hard sell, anticipation, authoritative, thrilling

Suggested Music Hard hitting, classic rock, electric guitars reeling

Suggested Sound Effects Pedal to the metal, race track, bells

Are you ready for this? Valley View Automotive’s got all of the hottest SUVs you’ve

been looking for! Enjoy a test drive and the opportunity to drive one of these powerful

vehicles off the lot for half the price! Yes, half the price! Now is the time to get yourself

to Valley View, by car, on foot, or even by air to take advantage of this outrageous sale -

you’d better get here quickly, ‘cause this promotion is only going on for 24 hours and

the automobiles are leaving the lot faster than you can say 4 wheel drive! Valley View

Automotive, a dealership you can depend on.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

8

Austin’s #1 Buy and Sell

Gender Male

Length :30

Target Demographic College students, first time car owners, middle aged

Character / Narrator Sales guy

Vocal Direction Hyped, smooth, energized

Suggested Music Upbeat, rhythmic

Suggested Sound Effects Car horn, jingling of keys

Looking for a new set of wheels but have to trade in your old ones first? Check out

cars of all shapes and sizes listed on the web including vintage cars, family vans, and

sports cars! Whether you’re trading in old faithful or buying for the first time, you’re

sure to find a real gem on the lot. Test drive your dream car today at Austin’s number

one buy and sell.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

9

COMPUTERS AND ELECTRONICS

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

10

SuperSpeed Nation

Gender Male

Length :30

Target Demographic People who may want to change service providers

Character / Narrator Tech enthusiast, friend having a phone conversation

Vocal Direction Energized, smarty-pants, mix of geek and cool

Suggested Music Light techno or acoustic guitar

Suggested Sound Effects Sound of modem connecting, phone dialing, ringing

downloading habits need to be curbed or you should get a new Internet service provider!

I’m with SuperSpeed Nation, the fastest, most reliable Internet connection on the

planet. I can even talk to relatives overseas through the Internet without missing a

what they advertised themselves to be now, are they? Well, there are no surprises with

Internet service provided by SuperSpeed Nation. Oh, want their number? Here it is...

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

11

Portable MP3 Player

Gender Male

Length :30

Target Demographic Generation X, Baby Boomers

Character / Narrator Dad, middle aged

Vocal Direction Candid, enthusiastic, giddy, honest, bit of a confession

Suggested Music Podcast in the background, radio host style how-to

Suggested Sound Effects Beeps representing selection of shows on the player

Hi, my name is James, and I’m a podcast-a-holic. It all started with the MP3 player my

darling and unsuspecting wife gave me for Christmas last year. First, it was a podcast

about fishing. Yeah, fairly harmless, you would think. Then, I branched out into technology,

sports, marketing, do it yourself projects, and a podcast about grammar of all

things! My palette for this stuff is so acute and I’m learning so much (spoken aside: to

the apparent dismay of darling dearest)... Well, this year, I suspect she’ll not be buying

that new video one, but that doesn’t mean I can’t get it for the kids! Get your MP3

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

12

EDUCATION, SCHOOLS AND TRAINING

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

13

Lumley’s Learning Center

Gender Female

Length :30

Target Demographic Parents with elementary and high school aged kids

Character / Narrator Tutor, Teacher, Educator

Vocal Direction Tactful, considerate, encouraging

Suggested Music Calming, smooth, acoustic instruments

Suggested Sound Effects Voices of children spelling, reading, answering, etc.

Does your child have difficulty reading? Is mathematics a thorn in their side? Lumley’s

Learning Center can help. Our certified teachers are ready to help your son or daughter

conquer their fears of reading, writing, artithmetic and more. Choose from sessions

after school, on weekday evenings or Saturdays. We guarantee that your child will receive

the most effective one-on-one tutoring that money can buy. Take a tour of our facilities

and meet the teacher in your desired subject area by calling 555-5555. Lumley’s

Learning Center, helping children reach their full potential since 1986.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

14

Gerard’s MBA Institute

Gender Male

Length :30

Target Demographic Entrepreneurs, graduate students, business students

Character / Narrator Friend, student

Vocal Direction Hyped, excited, hard sell

Suggested Music Upbeat, guitars, rhythmic

Suggested Sound Effects Cash register

Always wanted to get your MBA? What’s the hold up? If it’s tuition fees, let me tell ya,

do I have a deal for you. At Gerard’s MBA Institute, we’ve just slashed the entrance fee

by 50%! That’s right, it’s now officially affordable to get your MBA, but you’ve got to do

it now! Call before midnight to secure your space in our MBA program. It just takes

one phone call, one year, and one heck of a lot of determination! Mention this commercial

and receive an additional 20% off at the campus book store. The number to

call is 555-5555. See you this September!

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

15

FINANCIAL SERVICES

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

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Mortgages

Gender Male or Female

Length :30

Target Demographic First time home buyers with a good credit rating

Character / Narrator Friendly sales representative

Vocal Direction Dreamlike, whimsical, helpful

Suggested Music Relaxed, adult contemporary

Suggested Sound Effects Door opening, soft breeze, homey sounds

Picture your dream house. For you, it might be a sprawling lakefront property with mature

trees and a winding driveway through a wrought-iron gate… or, perhaps it’s something

more cozy and closer to the shopping mall - we’re not just talking picket fences

here! Come in and chat with one of our mortgage specialists. Tell us about your

dreams. We’ll make them a reality.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

17

Tax Planning

Gender Male

Length :30

Target Demographic Middle age

Character / Narrator Hero voice / Super Tax Man

Vocal Direction Take the ‘have no fear!’ approach, strong, authoritative

Suggested Music Upbeat

Suggested Sound Effects Scream, nail biting, teeth chattering, Homer Simpson

‘Doh!’

It’s that time of year again (yikes! Nail-biting). Tax Time (booming voice – over the top

women’s scream or Homer Simpson scream)!!!! Are your statements in order? Even if

you are miles behind, our certified general accounts will get you and your tax forms up

to speed, increasing your refund and giving you peace of mind. Why pull your hair out

every April when you can rely on Tax Tally? Tax Tally knows your frustrations, believe

me, we do. That’s why we’re here! Call us today at 555-5674 for a free estimate. Tax

Tally, we crunch numbers so that you don’t have to.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

18

Investment Services

Gender Male or Female

Length :30

Target Demographic New parents, middle-aged

Character / Narrator Super woman / go getter

Vocal Direction Confidence, reassuring, coy, refreshing

Suggested Music Adult contemporary

Suggested Sound Effects Cash register opening, cha-ching, baby cooing

Still hiding money under your mattress? Contrary to popular belief, investing your financial

assets in a government savings bond can help your money grow! Our team of

professionals at Global Transact House and Home will raise and nurture your investments

as if they were their very own. We’re very protective of our young! Trust our experts

to take care of your hard-earned money and make it work for you.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

19

Credit Repair

Gender Male or Female

Length :30

Target Demographic Students and out-of-control credit card owners

Character / Narrator Town crier / announcer

Vocal Direction Over the top, air of desperation with timely relief

Suggested Music Upbeat, circus music transitioning to more relaxed music

Suggested Sound Effects Sirens, credit card swiping sounds, dial tone and numbers

being pressed

Alert! Alert! Be gone maxed out credit cards, over due loans, suffocating interest rates,

and relentless collections agencies! If your credit rating is making you and others

around you cringe, there’s only one thing to do, and that’s to turn to the professionals at

Creative Credit Solutions. Even if your credit is less than perfect, we’ll help you get

back on track. You can do it, and we can help. Call today or visit our website for your

free credit check report.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

20

FOOD AND DINING

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

21

Antonio’s Trattoria

Gender Male

Length :30

Target Demographic Couples, first date, people of Italian heritage

Character / Narrator Friend, Italian food enthusiast, mommas boy

Vocal Direction Warm, robust, slight Italian accent, 20s - 30s sounding

Suggested Music Italian ristorante style

Suggested Sound Effects Mandolin, an accordion, clinking of glasses

Where can you find exotic surroundings, fine dining and a taste of Italy? Tucked away

in downtown London, Antonio’s Trattoria serves up food just like mamma used to

make... but, without the extra helping of guilt. Antonio’s has fresh seafood, homemade

pasta, and signature dishes sure to please, bringing you back for more. Just like

mamma, the folks at Antonio’s are always happy to see you and always happy to meet

your friends. Reserve your table ahead of time or just show up for their all you can eat

Trattoria, it’s all about family.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

22

Suki’s Tea Room

Gender Female

Length :30

Target Demographic Women, book clubs, socialites, businesspeople

Character / Narrator Hostess

Vocal Direction Worldly, wise, intelligent, entertaining, oriental flair

Suggested Music Acoustic music, shamisen, Asian influences, flute

Suggested Sound Effects Tea being poured, kettle whistling, females conversing

An old Japanese proverb says that if a man has no tea in him, he is incapable of understanding

truth and beauty. Suki’s Tea Room offers a unique solution to those who

seek truth, beauty and a strong cup of tea. Sip on the finest of teas poured by expert

servers in traditional kimono and participate in an authentic Japanese Tea Ceremony

that you’ll always remember. Open your eyes or those of your friends and business associates

to a gracious view of life and book your Japanese Tea Ceremony today by

calling 555-5555.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

23

HEALTH AND MEDICINE

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

24

Nocturnal Rest

Gender Male narrator with Female interjection

Length :30

Target Demographic Married women under 40

Character / Narrator Husband, Announcer, Wife’s interjection

Vocal Direction Dreamy, soft, smoldering, slightly manipulative

Suggested Music Soft jazz, saxophone, light drums

Suggested Sound Effects Water boiling, clothes landing softly in a basket

(spoken by male talent, dreamily) Maybe it’s the way the sun kisses his skin or maybe

it’s the gentle shoulder rubs before bedtime. It could be the homemade Fettuccine Alfredo

he prepared last night, or perhaps it’s the load of laundry you found neatly folded

on the landing. Maybe it’s just because he’s there. Those actions say so much, even

when words are hard to find. Let him know how much you love and appreciate him with

a double decker grill, a large plasma TV, and let him renovate the basement into a

sports bar... (spoken by wife “Honey, I can hear you, and please, just take your Nocturnal

Rest already!”) Announcer: For nights when you just can’t get to sleep, try Nocturnal

Rest and get to sleep fast!

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

25

Bergman’s Family Dental Clinic

Gender Female

Length :30

Target Demographic Families with kids, families with teens, new customers

Character / Narrator Secretary or Dental Hygienist

Vocal Direction Cheery, bright, inviting, direct

Suggested Music Upbeat, acoustic, kids music

Suggested Sound Effects Camera flash, children’s laughter

Say Bergman’s (SFX camera flash)! We’ve been looking after Chicago’s pearly whites

for three decades at Bergman’s Family Dental Clinic, and this year is no exception.

Starting in February of 2007, we’ll be taking new patients and you could be one of

them! Dr. Green, a dentist with over 10 years experience, will be joining the Bergman

team soon, and she can just barely wait to meet you! If you’ve been looking for a family

dentist, you’re in luck. Dr. Meryl Green specializes in children’s dental care, certified as

a practicing orthodontist for kids! Call 555-5555 to get on Dr. Green’s patient list today.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

26

Lean Extremes

Gender Female

Length :30

Target Demographic Fitness conscious people, middle age couples

Character / Narrator Middle aged woman

Vocal Direction Animated, exaggerated, excited

Suggested Music Upbeat, rhythmic, instrumental, techno

Suggested Sound Effects Typing on a keyboard (conducting a search)

When we moved this summer, we had to say goodbye to our house, old neighborhood,

and (gulp) our fitness instructor! Luckily, we workout at Lean Extremes, a national

chain with over 300 locations across the country. When we arrived in Maryland, it was

so easy to settle in... We love our new home, hit it off with the neighbors and didn’t miss

a set thanks to Lean Extremes. To find out where the nearest Lean Extremes location

is to you, visit their website at website.com and click on their directory. That’s

website.com, your #1 club for fitness across America.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

27

Mother Goose’s Nannies

Gender 2 females and one male (optional)

Length :30

Target Demographic Mothers with children who need reliable sitters

Character / Narrator Mom (Jane), friend (Louise) and an announcer

Vocal Direction Tired, frustrated, air of calm after finding solution

Suggested Music Busy, stressed, reflecting the mother’s schedule

Suggested Sound Effects Pen jotting down notes, faraway sound for internal

monologues, phone ringing, telephone recording

effects for Louise’s voice

Jane: (Writing in journal) I’m just like any other mom. My kids are a handful, my husband

works shifts and I have no time to myself. I wonder, could time grow on trees?

(phone rings, mother stops writing in journal to answer) Hello?

Louise: Hi Jane, do you have a couple of hours to spare this afternoon?

Jane: I wish I did, but it would appear that I’m stranded. My usual sitter is on a date

and there’s no one else in the neighborhood to watch my kids.

Louise: Have you heard of Mother Goose’s Nannies and Sitters? I was stuck once last

month and my sister referred them to me. What a lifesaver! Call them at 555-5555.

Jane: Thanks Lou, I’ll give them a shout. Maybe we’ll get out today after all.

Anncr: Mother Goose’s Nannie and Sitters - More than just your average babysitters.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

28

HOME AND GARDEN

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

29

Landscape 911

Gender Male

Length :30

Target Demographic Middle aged married men, couples

Character / Narrator Customer of Landscape 911, middle aged male baritone

Vocal Direction Testimonial style, gruff, glowing

Suggested Music Modern, fast, guitars, drums

Suggested Sound Effects Weed whackers, lawn mowers, chain saws

Still trying to get that yard into shape? Enough is enough, I say! A real man isn’t afraid

of asking for a little help, is he? Well, I know when I called Landscape 911, they helped

me out of a real bind. You see, my in-laws were coming from overseas and were expecting

to see a garden paradise. With weeds everywhere, yellow grass and a lump of

who knows what in the corner, I needed help, and fast. Because it was an ‘emergency’

as they called it, they arrived almost immediately with a crew that would’ve impressed

Napoleon. Needless to say, calling Landscape 911 saved my yard, my skin, and

you never know when you’ll need them.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

30

Shelly’s Interiors

Gender Female

Length :30

Target Demographic Home owners, stay at home moms, middle age, seniors

Character / Narrator Interior Decorator

Vocal Direction Chipper, inspired, victorious

Suggested Music Start with Drowsy and then progress to Classy

Suggested Sound Effects Groan, relieved sigh

Are there times when you feel like you live in a dull, grey box? Well, break out of the

crypt with a fresh coat of paint and interior decorating services from Shelly’s Interiors!

Within hours, your home will be transformed to your reflect your tastes. Don’t know

what your taste is? No problem. Shelly’s Interiors has a wide array of styles in their

portfolio to choose from, including Modern Chic, Urban Elegance, and Rural Escape.

best and pick up your phone! Reach Shelly’s Interiors at 555-5555 or send us an email

from the website. Shelly’s Interiors, turning houses into homes since 1990.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

31

INDUSTRY AND AGRICULTURE

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

32

Jackson’s Sugarbush

Gender Male

Length :30

Target Demographic Families, Grandparents, couples starting traditions

Character / Narrator Farmer, business owner

Vocal Direction Jovial, down to earth, warm hearted

Suggested Music Outdoorsy, acoustic, Christmas like music

Suggested Sound Effects Sleigh bells, horse trotting, clinking of glasses

There’s nothing quite like a day down on the farm with the family, that is, unless it’s a

day on the farm with family, fresh maple syrup, and Jackson’s Sugarbush! The winter’s

been good to us here and we’d like to share the fruits of the season with you. At the

farm, you can take a ride in the one horse open sleigh, eat pancakes to your heart’s

content in the chalet or celebrate the holiday season with your folks by booking the

lodge for Christmas gatherings, complete with a tasting of our famous ice wine. It’s as

easy as dialing 555-5555 to make reservations, but hurry because dates are going fast!

Jackson’s Sugarbush, it just wouldn’t be winter without us!

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

33

Uncle Sam’s Pick Your Own

Gender Male or Female

Length :30

Target Demographic Families, US patriots, elected officials

Character / Narrator Spokesperson

Vocal Direction Rural, cheery, humorous, perhaps a southern accent

Suggested Music Banjo, fiddle music, American Bluegrass style

Suggested Sound Effects Yee-haw! Clapping to a beat, sound of car pulling over

Want to know where the bakers of the best Independence Day pies get their filling?

They wouldn’t give away their secret, but heck, we would! Everyone down from the

senate to the streets goes to Uncle Sam’s Pick Your Own, a farm owned by generations

of McCaskill’s, specializing in berries that make pies go red, white and blue! All the

other farms are green with envy, so you’ll know where to turn on Interstate 42 just north

of Bakersville. Look for the giant American flag made of fruit! That’s Uncle Sam’s Pick

Your Own, open all summer long!

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

34

LIVE EVENTS

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

35

Cat Show

Gender Female

Length :30

Target Demographic Women, young girls, mothers with children

Character / Narrator Announcer

Vocal Direction Cute, youthful, inspired, soft sell, upper class

Suggested Music Swing music

Suggested Sound Effects Cats meowing, purring, pitter patter of paws across the

floor

It’s finally here! The Cat’s Meow Tour has purred it’s way up to Marsha’s Cove. We’ve

got Abyssinians, British Shorthairs, Burmese, Chantilly kittens, Cornish Rexes, some

splendid Egyptian Maus, Japanese Bobtails, Maine Coon Cats and many more! Did I

mention our Russian Blues, Persians, Ragdolls and Pixie-Bobs? You won’t want to

miss this fine array of felines. Here’s your personal invitation to join us at Bloomers

Fairgrounds for an all-day event, from eight to six on Saturday November 12th. The

Cat’s Meow Tour, at Bloomers Fairgrounds, for one day only. Meoooowwww!

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

36

La Fiesta del Sol

Gender Male or Female

Length :30

Target Demographic Families with young children, grandparents, singles

Character / Narrator Announcer

Vocal Direction Spicy, feisty, passionate, family fun sound

Suggested Music Latin American music (think trumpets, claves, drums,

etc.), African music (very percussive, drums with several

different pitches, flutes, etc.)

Suggested Sound Effects A dog barking, walla (people talking in the background),

the sound of food cooking on a grill, whistles

The rhythmic beating of the drums, the cheerful tinkling of rain sticks, and the mouthwatering

aroma of chimichangas… yes, its Fiesta time again in Lincoln Park! Bring the

kids, your in-laws, your neighbor, and even their dog to join in the fun at this flavorful

and exotic celebration of Central, South American, and African culture. Taste food from

kitchens around the world and dance to sultry sambas with performers in traditional

dress. It doesn’t get any better than this! Join the Fiesta this long weekend at Lincoln

Park. Hope to see you there!

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

37

Sophie’s Elegant Events

Gender Female

Length :30

Target Demographic Brides getting married within the coming year

Character / Narrator Wedding planner, consultant

Vocal Direction Sister to sister conversation, intimate, almost giddy

Suggested Music Recognizable wedding music piece

Suggested Sound Effects Bells, squeaky kiss, champagne cork popping

Getting married this year? Organizing a corporate function that needs all the trimmings?

Sophie’s Elegant Events is your premiere event coordinating and concierge

firm. We coordinate and cater events of all sizes, specializing in theme weddings and

receptions. Don’t wait until the Spring to give us a call. We want to make sure that

your event goes off without a hitch, and that means planning ahead NOW! Call us at

555-1290 to make your dreams come true.

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

38

Firemen’s Christmas Gala

Gender Male

Length :30

Target Demographic Married couples that need a night on the town

Character / Narrator Salesman, announcer

Vocal Direction Full of hype, enthusiastic, slightly faster read

Suggested Music Upbeat, percussive, jazzy / bebop / swing

Suggested Sound Effects Fire truck siren, horn honking

All dressed up with nowhere to go? Think again! The Firemen’s Annual Christmas

Gala is just around the corner. Early bird tickets are selling fast for this Black Tie event

so make sure that you take down this phone number in order to secure your table!

Ready? Dial 555-7812 to reserve your table now. Visa and Mastercard accepted. A

limited number of tickets will be available at the door, so order in advance to secure

your table and save!

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

39

MEDIA AND COMMUNICATIONS

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

40

O’Brien’s Marketing Conference

Gender Male

Length :30

Target Demographic Business owners, marketing departments

Character / Narrator Sales guy, promoter, marketer

Vocal Direction Gen X, aggressive, eager

Suggested Music Hip, energetic, acoustic

Suggested Sound Effects Walla, typing on a keyboard

Does your business need to rank higher in the search engines? Do you want everything

your company touches to turn to gold? If you answered ‘yes’ to either of those

questions, you and your business need to get your act together at O’Brien’s Marketing

Conference! Attend keynote speeches made by marketing gurus, participate in workshops

and learn more about your target market and how you can get their attention in

our high tech world. This two-day event is only $300 and your meals throughout the

day are included. Whoever said that there’s no such thing as a free lunch? Spaces are

Comme r c i a l S c r ipt s f o r Radi o a nd Te l e v i s i o n Ads

41

Podcast Princess Productions

Gender Female

Length :30

Target Demographic Businesses, organizations, institutions

Character / Narrator Podcaster

Vocal Direction Buoyant, fresh, inviting, sounds like a radio personality

Suggested Music Urban, funky, jive

Suggested Sound Effects Voice-over, podcast intros

Ever heard of a podcast? People listen to them, they subscribe to them, and they love

them... as a business, doesn’t that sound like something that you’d like to be a part of?

Well, you can when you hire the podcast pros at Podcast Princess Productions. Imagine...

You’ll have a team of creative and technical people at your disposal and a killer

podcast to spread the word about your business. Getting old biz into new media is not

for the faint of heart, but it can happen with the help of Podcast Princess Productions.

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REAL ESTATE

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New Homes

Gender Male or Female

Length :30

Target Demographic Young families, established homeowners that want to

move up

Character / Narrator Neighborly, genuine sales representative

Vocal Direction Jovial, permanent smile, more than happy to please

Suggested Music Synthesized suburbia! Suave, moving up the ladder

music

Suggested Sound Effects Bicycle bell, birds, hammering in a nail, chain saws

Getting that promotion at work must feel good. Why not celebrate moving up by moving

to Summerset Hills? The neighborhoods of Summerset Hills are now entering into

their third phase of building! Choose from dozens of single-family homes on pie

shaped lots tucked away on Lilies Fair Court, perfect for young families and parents

who want a safe and secluded street on which to raise their kids. With homes selling

quickly, you’d better act now so that you can move into your dream home before the

first snowfall! Open houses are being held every Saturday and Sunday from 12 until 4.

To learn more about the Summerset community, visit our website online or call 555-

3125. Summerset Hills: move in today and stay for a lifetime.

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Rentals

your voice

lapping up on the shore

Located in the gated community of Shavian Lake, this fantastic rental home is perfect

for nature lovers. Features include a natural gas fireplace, tiered floor design, and a

lovely all-season sun room, perfect for bird watchers or bookworms. With a covered

balcony facing the lakefront, summer paddle boat rentals, and access to a year-round

nature trail, the Shavian Lake community is truly a community for all seasons (and you

can bring your pets too!). For more details, contact Hinterland Rentals at 555-3489. Inquire

about this rental home’s short-term leasing program, starting at $1500 per month.

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Real Estate Agent for Buyers

Gender Female

Length :30

Target Demographic First time home buyers, people looking to buy a home

Character / Narrator Real Estate Agent

Vocal Direction Authoritative, in demand, confident, expert, friendly

Suggested Music Relaxed

Suggested Sound Effects Heart beat, pouring a cup of tea

When you’re looking for a new home, why not seek the counsel of a friend who happens

to know the housing market better than the back of her hand? Jeannie Jacobsen

can answer all questions related to securing a mortgage and provide valuable information

that is important to your family. Jeannie will provide you with a detailed summary

of area schools, nearby amenities, and homeowner testimonials live in your neighborhood

of choice. Call Jeannie at 555-9875 to start looking for your new home. How’s

this weekend for you?

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Real Estate Agent for Sellers

Gender Female

Length :30

Target Demographic People that want to sell their homes

Character / Narrator Real Estate Agent

Vocal Direction Reliable, trustworthy, genuine, competent, sales

Suggested Music Energetic, popular

Suggested Sound Effects Door bell, typing on a keyboard

The average person moves five times over their lifetime. If its moving time for you,

Jeannie’s ready to help sell your home quickly and professionally! Jeannie’s 3 Step

Promo Plan will get your home in front of the most qualified buyers by means of real estate

magazines, online listing sites, and through print advertising in your local news paper.

Call Jeannie at 555-5555 to get your house on the market to get your home featured

on Jeannie’s website. Details about your home will be sent out to over one thousand

interested buyers via email, but don’t delay - call Jeannie Jacobsen today.

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Green Gables Retirement Community

Gender Male or Female

Length :30

Target Demographic Senior citizens, persons with disabilities

Character / Narrator Friendly Senior citizen

Vocal Direction Uplifting, confidence, pure bliss, and some verbal elbow

nudging

Suggested Music Smooth, keyboard music

Suggested Sound Effects Sigh, lawnmower, scrapping, footsteps

You’ve always wanted to retire in style. The residents of Green Gables Retirement

Community enjoy 25% more life and easy living! There’s no need to cut the lawn,

shovel the driveway, or climb unnecessary stairs - you’ll have more time, more energy,

Gables, the world at your doorstep with all the amenities!

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Rossini’s Luxury Villas

Gender Female

Length :30

Target Demographic Empty nesters, refined couples, Italian aficionados

Character / Narrator A friend referring the villa to another friend

Vocal Direction Good knowledge of the Italian language, sophisticated,

glowing, believable, rich

Suggested Music Italian music (classical or modern) accordion, opera

Suggested Sound Effects Pouring wine into a glass, cheering a toast, clapping

Finally, the kids have moved out of the house and you’re ready to live in luxury! You

can make changes in your lifestyle now that you’ve only dreamed of, including living in

your very own villa. Find all the comforts of home and more in a classic Italian setting

at Rossini’s! Sign your lease with us in the next 3 weeks and receive a special housewarming

gift… your very own crate of Soave from “I Dream of Vino”, an Andrea Bocellini

CD, a splendid basket full of Vero Amore pasta, tantalizing tomato sauces from Lazio,

and the finest olive oil in the world made in Florence. Sound good to you? Call us

today to take a tour of our luxury villas at 555-7834 or visit our website online.

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RETAIL

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Miranda’s Boutique

Gender Female

Length :30

Target Demographic Business women

Character / Narrator Friend, business associate

Vocal Direction Sophisticated, alluring, classy, intimate, gossipy

Suggested Music Jazzy, rhythmic music

Suggested Sound Effects Trumpet

Girls, I’m going to let you in on a little secret... It’s not what you wear, it’s how you wear

it! That’s why shopping at Miranda’s Boutique on Fifth Avenue is so easy! They have

everything, (yes, everything!) that you need to look and feel your very best at the office.

Whether you’re a budding Jackie O or an established Audrey Hepburn, chic lives at Miranda’s

seasons selections.

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Crawford’s Meanswear

Gender Male

Length :30

Target Demographic College age, late teenage years

Character / Narrator Cool friend, fashion conscious

Vocal Direction Concerned, realistic, liberated

Suggested Music Alternative, contemporary rock, urban

Suggested Sound Effects Drums, bass guitar

Do you wake up every morning and show up looking like your mommy dressed you?

You’re nearly a grown man! It’s not exactly the image you want to have, is it? Well,

mom can scratch that chore off her list when you tell her that you’ll be buying your own

clothes from now on by yourself at Crawford’s Menswear. Crawford style is your style.

Get outfitted by Crawford’s for almost any occasion including going to class, business

casual for work interviews, and of course, clothes to hang out in with the guys. Ready

to dress like a man? Hit Crawford’s on the corner of Third and Craig, and dress to impress.

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Delia’s Hair Care Shampoo

Gender Male or Female

Length :30

Target Demographic Women in their twenties and thirties

Character / Narrator Youthful woman, mid twenties

Vocal Direction Bubbly, confidence, energy, authoritative

Suggested Music Upbeat, Top 40

Suggested Sound Effects Hair dryer, lathering shampoo, shower sounds

Has your hair lost its lustre? Missing it’s bounce? Need some Va-va-va-voom? Let me

tell you about this new shampoo I’ve been using called Delia’s Hair Care. It’s not like

your ordinary, run of the mill, “I share this with my husband” shampoo - no, this one

goes beyond the call of duty to tame frizzies, banish split ends and most importantly, it

gives you the confidence you need ( and a little bit of va-va-va-voooom! ). Why use

your old shampoo when you can experience the power and endurance of shampoo by

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Scott’s Surf Shop

Gender Male or Female

Length :30

Target Demographic Teenagers and college students

Character / Narrator Sales Representative

Vocal Direction Dude, valley girl, exaggerated sound

Suggested Music Surfer music, upbeat, fun in the sun feel

Suggested Sound Effects Waves hitting the beach, wind flapping a towel

Ready for some fun in the sun? Not without our oversized beach towels! Scott’s Surf

Shop has everything to cover you at the beach, including swimming apparel, sun block,

scuba gear, flip flops, and oversized beach towels made with shake-away technology

that makes sure you leave the beach at the beach. Before you drive to the cottage,

stop by Scott’s Surf Shop to start your summer off right.

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RELIGIOUS

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Peaceful Dove Church

Gender Male or Female

Length :30

Target Demographic Former churchgoers, people that have recently moved

Character / Narrator Representative of the church, churchgoer

Vocal Direction Friendly, welcoming, gentle, serene

Suggested Music Classical, instrumental, soft

Suggested Sound Effects Birds chirping sweetly – minimal, not over the top

Have you been looking for a place to call home? Need a place that makes you feel

welcome and valued? At Peaceful Dove Church, our community is waiting for people

just like you to find their way home. We invite you to visit during one of our three Sunday

services to discover how Peaceful Dove Church can help you spread your wings in

our friendly and tranquil worship environment. Visit Peaceful Dove Church this Sunday

for our nine o’clock, ten-thirty, or noon hour service, located at 344 Hummingbird Lane

in Riverside Valley. Peaceful Dove Church, your spiritual home away from home.

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Christian Concert

Gender Male or Female

Length :30

Target Demographic Young adults

Character / Narrator Spunky teenager / Young adult

Vocal Direction Energetic, fun, uplifting, inviting

Suggested Music Upbeat, rhythmic, praise-related, Latin American feel

Suggested Sound Effects Guitar fills, singing, drum beats

Is your light hiding under a bush? Remember, you are the salt of the earth and the light

of the world! Let your light shine at the Youth for Christ concert in support of our missionaries

serving communities in El Salvador! We’re looking for musical acts and people

to serve on several committees working behind the scenes. Come share your time,

talent and treasure with your fellow brothers and sisters in Christ. We want to make

this concert the best yet, but we need your help! For more information on how you can

share your time, talent and treasure, give Adrian a call at 555-4672. Praise the Lord…

it’s in you to give!

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Vocations

Gender Male

Length :30

Target Demographic Young men, male university students (Catholic)

Character / Narrator Guidance Counselor, Career Guide

Vocal Direction Insightful, reflective, pleasant, gracious, reverent

Suggested Music Meditative, smooth, acoustic instruments

Suggested Sound Effects Angelic

Have you been wondering what your special vocation is? You might be called to the

married life to raise children… perhaps you will be called to the single life to serve your

neighbor… or, perhaps God is calling you to serve as a Priest! Take some time to listen

to the Lord during “A Come and See” weekend at St. Peter’s Seminary. This weekend

of spiritual reflection is open to men seventeen years of age and older. Pickup your

registration forms at your parish welcome desk or meet with your priest to fill out the

registration forms. As Jesus said to Peter, “Feed my sheep.”… Are you being called to

shepherd God’s flock? Come and see. (reference to the Gospel of John 21:15-19)

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TRAVEL

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Adventure Travel

Gender Male

Length :30

Target Demographic Young adults, risk takers, adventure travel buffs

Character / Narrator Young adult planning their next vacation

Vocal Direction Thoughtful, sense of humor, personality

Suggested Music Upbeat electronic music

Suggested Sound Effects Hiking sounds, water bubbling / splash, water dripping in

a cave

(Inner monologue) Back to the old to do list again. Let’s see… Climb Mount Everest…

done. Snorkeling with the dolphins off the coast of Australia? Done. Sky diving in

Borneo… yup, that’s checked off too. Barreling over Niagara Falls (chuckle) – Nah, too

risky! How about discovering a Land of Lost Caverns in the highlands of Costa Rica?

(Reading) Easily trek to view scenic wonders of beauty and mystery… ancient unexplored

caverns await… (Said to another person) Hey Jeff / Alice, what do you think of

this? (Announcer) Why just travel when you can ‘adventure’ travel? Call us today to

book your next out-of-this-world thrill seeker vacation.

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Honeymooners

Gender Male or Female

Length :30

Target Demographic Newlyweds, engaged couples, second honeymoon /

anniversary

Character / Narrator Travel Guide

Vocal Direction Matter of fact, luxurious, in awe, advisor

Suggested Music European, cultural

Suggested Sound Effects Fireworks, champagne cork popping, clinking of

glasses, and walla

When you plan your honeymoon, don’t just book the first flight to Tahiti… surprise your

beloved with an unforgettably romantic getaway to one of the great European capital

cities. Experience the finest that Paris, Rome, Madrid, and Athens have to offer…

adorn your memories with haute cuisine, signature hotels, distinct cultures, and breathtaking

wonders found only in continental Europe. Treat your New wife / husband to an

Old World romance. Start your married life off right by honeymooning in style across

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Skiing Spring Break for Students

Gender Male or Female

Length :30

Target Demographic Teens, college students planning a spring vacation

Character / Narrator College student in Canada or other winter locale

Vocal Direction Tantalizing, energized, hyped, direct

Suggested Music Popular, Top 40

Suggested Sound Effects Skiing sound effects, hot chocolate being poured into a

mug, ski lift

Lazing around watching television, doing homework, painting the house… whatever

(Sarcasm)! It’s Spring Break! Wouldn’t you rather be dodging moguls and coasting

down ski hills in Canada’s Great White North? We've teamed up with our snow-crazed

sponsors to bring you the coolest winter holiday package EVER. Qualify to win one of

three Great White North prize packs for you and 20 of your closest friends. Are you

king or queen of the hill? Find out this Spring Break! Enter the Great White North contest

online, or call us toll-free.

Note: This script was written for students who have holidays from school in March. March in

Canada, the Northern US or Europe is cold and often has snow. This holiday can also referred

to as “March Break”.

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Festive Travel

Gender Male or Female

Length :30

Target Demographic Rembrandt lovers, Dutch émigrés, art lovers

Character / Narrator Cultured Ambassador

Vocal Direction Slight Dutch accent, happy, proud, knowledge of Dutch

language an asset

Suggested Music Dutch: energizing, pianos, harps, woodwinds, bass guitars

and close-harmony vocal groups, spontaneity,

earthy

Suggested Sound Effects Canal sounds (water), clog dancing (wooden shoes)

Looking for a reason to go to Holland in 2006? What better reason to go than to celebrate

the 400th anniversary of Rembrandt’s birth? As Holland’s greatest 17th-century

painter, it is only fitting to dedicate the entire year to the Dutch Master of shadows and

light. Throughout 2006, spectacular exhibitions and events will be staged in various cities

in Holland. Experience Rembrandt’s Leiden, The Hague and Amsterdam… Join

Holland in a toast to Rembrandt’s 400th birthday! Book your flight now to enjoy Holland’s

tulips, canals, and windmills at a discounted rate. See you soon / Gelukkige verjaardag

(Dutch happy birthday – optional)

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Business Travel

Gender Male

Length :30

Target Demographic Business people with high demands

Character / Narrator Sales Representative

Vocal Direction High-tech savvy, sales pitch, confident, hint of excitement

Suggested Music Suave with a dash of danger

Suggested Sound Effects Fax machine dial, air plane taking off, clinking of glasses

Business travel at the speed of your fax machine... is that even possible?! Zip around

the country in your own personal jet, complete with a licensed pilot and hors d’oeuvres

to keep you on top of your game. Get from point A to point B within minutes! Visit our

website online to find out more about how you can beat the traffic, on land or in the air.

Need to book that flight right now? Give us a call at 555-6482. Show up in style (and

on time). Start flying to your meetings today!

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Pilgrimages

Gender Male or Female

Length :30

Target Demographic Religious, Catholic pilgrims

Character / Narrator Travel Guide

Vocal Direction Authoritative, engaging, reverent, pleasing to the ear

Suggested Music Liturgical, Eastern European music

Suggested Sound Effects Bells tolling, the word “Amen” being spoken, a train going

down the track, plainchant

Looking for an experience to last a lifetime? What could be better than a pilgrimage to

Salzburg, Prague, Vienna, and Budapest? Celebrate mass daily with a Catholic priest

and visit religious sites such as the Nonnberg Convent of Benedictine nuns, the 13thcentury

Cathedral of St. Matthew, and of course, the Church of St. Stephen, Hungary’s

patron saint. Don’t forget the Church of Our Lady Victorious and the renowned statue

of the Infant Jesus of Prague! For more information about this pilgrimage and others

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Online Travel Websites

Gender Male

Length :30

Target Demographic Young adults, families, web savvy decision makers

Character / Narrator Announcer

Vocal Direction Sympathetic, easy going, inviting

Suggested Music Upbeat, adult contemporary

Suggested Sound Effects The roar of a plane taking off, typing on keyboard

Itching to go on a vacation but don’t have time to plan your getaway? We’ve solved

our complimentary travelogues and destination guides. After all, half the battle is knowing

where to go! Book discounted airfares, hotels, and your rental car all on our website,

in life be like this?

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Travel Podcast Promo

Gender Male or Female

Length :30

Target Demographic Travel fans, world travelers

Character / Narrator Podcast Host

Vocal Direction Exciting, generous, intelligent, great stage presence

Suggested Music Orchestral, smooth, gentle, emulate the scenery

Suggested Sound Effects Walla, sheep bleating, epic musical snippet

Welcome to the first episode of the Amazing Travel Podcast, brought to you by Raving

Globetrotters. In this episode, we’ll travel to New Zealand, chat it up with some locals,

and meet some members of New Zealand’s indigenous people, the Maori, and we’ll

even go on an audio tour of the picturesque landscapes where the epic Lord of the

Rings trilogy was filmed. New Zealand is clean, green, and the undisputed crown jewel

of the Southern Hemisphere. Now that we’ve outlined the show, let’s get started!

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Enchanted Limos

Gender Male

Length :30

Target Demographic Couples, young men, college students

Character / Narrator Salesperson

Vocal Direction Hip, Gen X, DJ

Suggested Music Hip Hop, Urban, Pop, Dance music

Suggested Sound Effects Car horn, cheering, car doors opening / closing

Has another New Years Eve crept up on you without renting a limo from Enchanted Limos?

Well, if it has, you’re in luck! Enchanted Limos just added eight new carriages to

our fleet of limousines with seating for up to 20 in each. If you’re headed uptown,

downtown, or out of town, Enchanted Limos is your chariot to usher in the New Year in

555-5555. Make this New Years one you’ll never forget by renting a limo from Enchanted

Limos in Hyde Park.

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ABOUT THE AUTHOR

Stephanie Ciccarelli

Author of the Voice-Over Script Collection, The Definitive Guide To Voice-Over Success,

ThePodcastingEbook: Your Complete Guide to Podcasting, and most recently,

Commercial Scripts for Radio and Television Ads, Stephanie Ciccarelli has extensive

knowledge and expertise with regard to professional voice talent development and career

enhancement.

Ms. Ciccarelli is the Vice President of Marketing at Voices.com and is the Editor

in Chief of the Voices.com Blog Network.

Please send your comments, feedback and reviews to support@voices.com

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